For those in the interior design business, you are sometimes forced to be in the business of admin work, accounting work, marketing, branding and sometimes scariest of all, web development. A decent web developer spends years behind a computer learning the language of code and the art of web design. So, what do you as a small business owner need in order to build a beautiful, functional and effective website?
You meet a potential lead an elevator and they ask, “What do you do?” Do you have your elevator pitch ready? Is it impactful?
It’s important to know your brand and niche like the palm of your hand. Branding is more than just a savvy marketing buzzword.
What exactly is a brand?
To continue our post on “Sunday Productivity”, many interior designers have the perk (or curse) of working from home. Working from home can be freeing and fun, but sometimes it’s easy to fall into a rut or get behind in tasks. Any procrastinators in the house?
Here are some tips for staying on the money, and keeping a sliver of sanity for you work-at-home interior designers:
It’s no secret, nobody wants to hustle on a Sunday off, but using downtime to catch up on the more mundane tasks can give you a leg up on a busy week to come. Imagine going in on Monday with a clear mind, and workable schedule!
In past Posts, we’ve discussed tools, outsourcing and the “why”. Now it’s time to cover those of you that have considered tackling the sometimes daunting activity of taking charge of your own bookkeeping. The secret? It doesn’t have to be daunting! Here are some tips on channeling your inner accountant.
With the New Year quickly rolling in, a lot of interior design professionals are re-evaluating and restructuring their business plan and aiming for the stars! In order to grow, you’re going to need some help.
For many of us, our businesses are like our children, and we don’t want to hand the job off to just anyone. Choosing a second-in-command and developing an Interior Design HR plan doesn’t have to be stressful.
Here are a few tips on prepping your firm to expand:
At C&J, we work one-on-one with interior designers daily to come up with effective interior design marketing plans. If you’re a designer, it won’t come as much of a surprise that most interior designers generate business through referrals.
What you may not know is that referral-marketing is actually a super effective marketing tactic. The most successful marketing plans involve boosting and working from what is already working for you.
Before we dive into the world of interior design project management software, it’s important to review your company’s current procedure. Answer the following questions…
- What is your current system?
- How much time are you spending reviewing and organizing your projects?
- What’s working?
- What isn’t working?
- Do you keep messy notebooks?
- Are you and your team on the same page?
- Are all of your projects meeting expectations?
- Is there an easier way?
- Do you go home with headaches?
1. Cloud Access
Much like other interior design software (like Studio WebWare, Designer Advantage, and QuickBooks), Design Manager is based in the cloud. That means that anyone on your team can access it at any time, from a Mac or PC. This is so important to staying efficient. Desktop applications are quickly becoming obsolete, and for good reason. The cloud is where it’s at.
Browsing Houzz helps us stay on top of the trends, and of course, it’s a fabulous excuse to “window shop” at work.
Here are this week’s top 5 interior designs: