For those in the interior design business, you are sometimes forced to be in the business of admin work, accounting work, marketing, branding and sometimes scariest of all, web development. A decent web developer spends years behind a computer learning the language of code and the art of web design. So, what do you as a small business owner need in order to build a beautiful, functional and effective website?
You meet a potential lead an elevator and they ask, “What do you do?” Do you have your elevator pitch ready? Is it impactful?
It’s important to know your brand and niche like the palm of your hand. Branding is more than just a savvy marketing buzzword.
What exactly is a brand?
At C&J, we work one-on-one with interior designers daily to come up with effective interior design marketing plans. If you’re a designer, it won’t come as much of a surprise that most interior designers generate business through referrals.
What you may not know is that referral-marketing is actually a super effective marketing tactic. The most successful marketing plans involve boosting and working from what is already working for you.